Clayton Atchison is the Owner and Operator of All Prime LLC, a unique e-commerce company that specializes in creating and selling niche products that meet a variety of consumer needs. To create these products, Clayton looks to Alibaba.com’s broad range of vendors to find ones that have the novel capabilities he needs.

Getting into this business was unexpected for Clayton, describing that “I never anticipated being in a business where my number one selling product is an interactive cat tunnel.” However, finding products gaps or unique needs that are not being met in today’s marketplace is something that comes easy to Clayton. From herb chopping scissors to charcoal powder, the range of product opportunities Clayton can find are vast, unexpected and widely sold on his marketplace.

Making Unique Products a Reality

Through Alibaba.com, Clayton fosters relationships with vendors who can visualize and bring his product ideas to life. As customer service is a key factor for Clayton and how he evaluates his partners, finding the right sellers and manufacturers and working with them long-term is important to him. In fact, Clayton shares the highest regards for one specialty rug vendor that when the individual vendor representative changed jobs Clayton followed that representative to the new company – another trusted Alibaba.com supplier. Through Alibaba.com’s vetting process, Clayton finds the dependable, Gold or Verified Suppliers, who will go above and beyond to meet his needs.

Being in the business of making exclusive and unorthodox products is challenging and entails multiple rounds of changes or testing. With Alibaba.com’s RFQ Platform, Clayton is connected with vendors who work with him through the refinement process and see the product to fruition. In addition to this, Clayton is impressed with Alibaba.com’s Trade Assurance insurance policy. Specifically, when working with Alibaba.com to ensure his products are secure he’s continually impressed with the response indicating “of course we have insurance, these products could be going for hundreds of miles on a ship overseas.”

Continuing to Meet Customer’s Needs

In working with Alibaba.com, Clayton has driven almost $2 million in revenue in the past year alone. The revenue for All Prime LLC’s comes from the company’s Amazon marketplace, where he sells the unique products Alibaba.com’s vendors help him create. On Alibaba.com’s selling platform, All Prime LLC has seen an estimated half a million dollars in revenue for its products as well.

Although Clayton still sees his business as a “little fish in a big pond” his opportunities to expand are endless. With Alibaba.com’s customer service representatives continuing to “take care of me,” as Clayton puts it, “All Prime LLC will only further be able to bring new and unique products to market.”