Whether it’s playing basketball or building his brand, thepandasfriend.com, Metta Sandiford-Artest finds success in teamwork. After launching thepandasfriend.com, the former NBA player—born Ron Artest and later known as Metta World Peace—admittedly was generating small margins. So, he turned to Alibaba.com to source new products and inventory to drive greater profits on each sale. Now, Sandiford-Artest regularly adds to his team roster with new suppliers and manufacturers via Alibaba.com’s RFP (request for proposal), and he feels safe and secure spending his money and purchasing new goods with Alibaba.com’s Trade Assurance. Today, thepandasfriend.com’s clothing and accessories can be purchased online and through select U.S. retailers.

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