国际商务师业务外语辅导：市场营销策略的运用

企业为了赢得市场，会采取各种各样的营销策略，主要包括：广告策略、价格策略、品牌策略、服务策略和不同的销售渠道。而每种策略在实施的过程中又可以采取多种不同的形式。如价格策略就可以有降价、折扣、搭售等不同形式；又如销售渠道可以分为分销、直销、一级分销、多级分销等形式。具体企业会采用何种形式要根据具体的产品、地区、时间销售环境而确定。 下面就与营销相关的表达方式举一些例子： As part of our marketing mix, we'll label the product as a premium item with above-averagequality. It fits with our image as one of the top companies in the business.作为我们营销组合的一部分，我们要使这一产品成为高品质的象征。这才符合我们业界领头羊的形象。 It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight.销售我们新的减肥药应该不会太难。它满足了许多想减肥的人的需要。 I like dealing from a position of strength, so let's identify all our weaknesses up front and work to eliminate them.我喜欢从我们的强项入手，所以让我们来找出自身的所有缺点，并消除它们。 Our target customers are the 25-35 year olds. They have a lot of discretionary buying power.我们的目标消费群在25-35岁之间。他们有很强的可支配购买力。 Our tires are the best on the market. Let's sponsor a car-racing team to prove it.我们的轮胎是市场上最好的。让我们来赞助一个赛车队来证明这一点。 We're behind the competition. They've had similar items out for some time. What can we do to get market penetration for our product?我们在竞争中处于劣势。他们相似的产品已经上市一段时间了。我们怎样使我们的产品获得市场突破？ Our market share is dropping. We need to increase sales. Let's offer customers a discount.我们的市场份额在下降。我们需要提升销量。我们给顾客打折吧。 We need to know if this campaign is meeting our objectives. Let's measure its effectiveness byusing a unique telephone number.我们要知道这次活动能否达成我们的目标。让我们使用一个独特的电话号码来测试它的有效性。——此文章转载于互联网，文中观点与本网站无关，如有侵权请联系删除